The month of May has been solely dedicated to raising awareness in America about mental illness and the available mental health resources. Mental Health America set out 70 years ago with one mission in mind, according to the organization’s mission statement. Year after year the agency has been building a following of thousands of groups and individuals with that same goal in mind.
“Mental health is essential to everyone’s overall health and well-being, and mental illnesses are common and treatable,” said a Mental Health America statement.
According to data collected covering mental health in the U.S. by the National Alliance on Mental Illness, “One in 5 adults in the U.S. lives with a mental health condition. One in 25 (10 million) adults in the U.S. lives with a serious mental illness.”
In addition to those facts, “43.8 million adults in the U.S. face the day-to-day reality of living with a mental illness, and half of all lifetime mental health conditions begin by age 14 and 75% by age 24, but early intervention programs can help.”
To support the month of May the fast-food chain, Burger King is launching the range of “Real Meals” meant to represent “real” moods.
The boxes are a dig at the Happy Meals sold by the large and rival Mcdonalds chain. Burger Kings meals include Blue Meal, the Salty Meal, the Yaaas Meal, the DGAF [Don’t Give A F—] Meal, and the Pissed Meal, reported the NBC News.
“Burger King restaurants understand that no one is happy all the time,” the fast-food chain announced in an online Press release. “That’s why they’re asking guests to order a Whopper meal based on however they might be feeling.”
The meals are stuffed with the chains famous Whopper, fries, and a drink, and will be sold across five cities: New York City, Los Angeles, Austin, Seattle, and Miami.
In addition to the Real Meals, the chain released a tweet themed-Mental Health Awareness Month saying, “It’s ok to #feelyourway.” This is a spin-off from the companies years-old “Have It Your Way” slogan and its most recent “Be Your Way,” introduced in 2014.
According to the media reports, the “Real Meals” are part of the brand’s partnership with the non-profit organization Mental Health America.
Paul Gionfriddo, the group’s president and chief executive, informed the outlet that the unconventional pairing of fast food and mental health is designed to raise awareness of mental health problems “in all communities.”
Gionfriddo concluded his statement with, “By using its internationally known reputation to discuss the importance of mental health, Burger King is bringing much-needed awareness to this important and critical discussion — and letting its customers know that is OK not to be OK.”