Martha Stewart had dibbled dabbled in the marijuana industry before when Snoopdog and her announced their cannabis cooking show, Stewart now partners with marijuana grower Canopy Growth to develop a new line of CBD-based products for both humans and animals.
She is also expected to be a primary role in the development of the new product line alongside Sequential Brands Group, a consumer brands company that already works with the home decor master.
“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” Stewart announced in a statement. “I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
The company noted that they already have several clinical trials awaiting testing and plans to learn from Stewart’s, “vast knowledge of consumer products while exploring the effectiveness of CBD and other cannabinoids” concerning the effectiveness of care for animals and humans.
Chairman and co-CEO of Canopy Growth, Bruce Linton said that the decision was easy, Martha is “one of a kind” and loved by many already. He made it clear that he is both thrilled and excited to work side by side an icon, that will ultimately increase his company’s offerings.
Stewart, however, is not the company’s first celebrity partnership. Her long-friend and famous marijuana enthusiasts Snoop Dogg also teamed up with the company back in 2016.
Canopy is currently the world’s largest marijuana grower and plans to invest over 100 million into a hemp industrial park that would be based out of New York.
CBD and marijuana demand has erupted in Canada since the decision to legalize recreational use in October. Meanwhile, the FDA in the U.S. has banned all companies from adding CBD to food and beverages in the U.S., despite the agency efforts many businesses are still moving in that direction.
Canopy also announced in August 2018 that it had struck a deal with Corona Beer maker Constellation Brands to produce CBD-infused drinks and possibly food.
The line CBD product line is set to be released within the next two years.